Quick answer
Empower (formerly Personal Capital) offers a genuinely strong free dashboard for net worth and investment analysis — and pays for it by upselling wealth management at 0.89%→0.49% of assets. Richify is a privacy-first tracker and educator: no bank login required, no advisory upsell, AI agents (Felix + specialists), and multi-currency coverage. Empower fits US investors who want free portfolio analytics; Richify fits those who want privacy, education and international, multi-asset tracking. Richify is a tracker and educator — not an investment adviser.
Pricing and features verified from public sources in 2026 and change frequently — confirm current terms on each provider's site. Educational comparison only — not financial advice.
Richify vs Empower
Empower's Personal Dashboard (formerly Personal Capital) is one of the most established free US net worth and investment trackers, with extensive account aggregation and a mature retirement planner — funded by a paid wealth-management advisory business.
Feature Comparison
| Feature | Richify | Empower |
|---|---|---|
| Net Worth Tracking (USD) | ✓ | ✓ |
| 401(k) / Roth IRA / HSA | Native account types | Via linked institutions |
| Property & Mortgage in Net Worth | Built-in, manual | Manual asset entry |
| Account Aggregation (auto-sync) | ✗ | Extensive US bank/broker sync |
| Privacy-First (no bank linking) | Manual entry, no linking | Requires linking to auto-sync |
| AI Explanations & Coaching | Built-in AI (Felix) | ✗ |
| What-If Scenario Planning | Recession, rates, Roth conversions, HSA | Retirement planner (rule-based) |
| Retirement Planner | Scenario-based | Mature retirement planner |
| Advisory / Sales Pressure | None — education only | Wealth-management upsell |
| Compare to US Net Worth Benchmarks | Age benchmarks (Fed SCF) | Some peer benchmarks |
| Multi-Country Support | 7+ countries | US-focused |
| Pricing | Free trial, then paid plans | Free tools; paid advisory for larger balances |
✅ Why Choose Richify
- •Built-in AI (Felix) that explains your finances in plain English
- •What-if scenarios: recession, rate changes, Roth conversions, HSA
- •Property and mortgage included in net worth, not just accounts
- •Privacy-first: manual entry, no bank linking required
- •Education only — no wealth-management sales pressure
- •Multi-country support beyond the US
⚡ Empower's Strengths
- •Extensive automated US bank and brokerage aggregation
- •Mature, well-regarded retirement planner
- •Investment fee analyzer and portfolio checkup tools
- •Hands-off auto-sync once accounts are linked
- •Long-established brand and large user base
The Verdict
Empower is excellent if you want free, automated aggregation across US accounts and a polished retirement planner, and are comfortable with occasional advisory outreach for larger balances. Richify is the better fit for Americans who want built-in AI explanations, what-if planning (recession, rates, Roth conversions), property included in net worth, privacy-first manual entry, and zero sales pressure. Choose Empower for automation; choose Richify for clarity, privacy and planning. Richify offers a free trial before paid plans.
Last reviewed: · Reviewed by the Richify team
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Try Richify — Free Trial❓ Frequently Asked Questions
Is Richify a good Empower alternative?
Yes. Both track US net worth across 401(k), IRA, HSA, brokerage and property. Richify differs with built-in AI explanations, what-if scenario planning (recession, rate changes, Roth conversions), property in the net worth view, privacy-first manual entry, and no wealth-management sales pressure. Empower is the better fit if you want extensive automated account aggregation and a mature retirement planner, and don't mind advisory outreach for larger balances.
Is Empower the same as Personal Capital?
Yes. Empower Personal Dashboard is the product formerly known as Personal Capital. It offers free net worth and investment tracking with automated account aggregation, plus paid wealth-management advisory services aimed at higher-balance clients.
Does Richify require linking my bank or 401(k)?
No. Richify is privacy-first and manual-entry — you add accounts yourself, so your credentials are never shared with the app. Empower, by contrast, relies on linking accounts to auto-sync balances.
Will Richify try to sell me wealth management?
No. Richify is educational software: it explains, models, organizes and benchmarks your money, but never directs you to buy specific products and does not route you to financial advisors. Empower's free tools are partly a funnel for its paid advisory business.
Which is better for tracking property alongside investments?
Richify includes property equity and mortgages directly in net worth and in what-if scenarios. Empower centers on investment and bank accounts, with property added as a manual asset.
Does Richify give financial advice?
No. Richify is educational and does not provide personalized investment advice. AI helps you understand and plan, but it is not a replacement for a licensed professional.
Comparison is educational only. Features and pricing may change. We strive for accuracy but recommend verifying directly with each service.
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