Earn from brand deals, sponsored posts, and affiliate marketing on Instagram.
⚠️ ATO Note: Sponsored posts and affiliate income are taxable. Free products received for promotion may also be assessable at market value.
Before Instagram pays you: you need an Australian Business Number (ABN). Registration is free at abr.gov.au and takes about 10 minutes — without one, platforms must withhold 47% as “no-ABN withholding.” You only register for GST once turnover passes $75,000/year — below that, no GST and no BAS. Full ABN + GST guide →
💡 Track your Instagram income year-round. Richify auto-categorises every payout, sets aside GST, and shows your real take-home weekly — free on iOS + Android.
Get Richify FreeEstimated annual income from Instagram (before expenses)
Average: $500–$50,000+/yr
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